IRIS MAGDALENE SCHMIDT

FILM DIRECTOR

Iris Magdalene Schmidt is a Danish-Greek film director working at the intersection of film, storytelling, and technology.

By technology into her filmmaking, she expands the possibilities of cinema, always keeping storytelling at the center.

She develops distinctive worlds and unique narratives that span across music videos, commercials, short films and fiction.
Within fiction, Iris is specialized in bizarre universes and characters questioning national identities within social structures. 

She has been at the forefront of AI and virtual production technology (leveraging game technology in film) since 2020.

Iris has also worked as Creative Director at Virsabi, a leading company in virtual production (VP), virtual reality (VR), and augmented reality (AR). Virsabi’s clients include GANNI, Red Bull, IKEA, Jabra, Mærsk, Pfizer, KVIK, and Bang & Olufsen, among others.

Her work has been featured in the Producers Guild of America magazine and presented at the Danish Film School’s film-tech conference PictureThis, where she showcased her work within the intersection of storytelling, technology, and future visions for filmmaking. Recently, she has presented her work at the Danish television station TV2.

As a film director, Iris is represented by FERN.

Iris continues to push the boundaries of both storytelling and technology, delivering powerful stories with a distinctive filmic style.